Conservative Bennett Voices New Pro-Common Core Ad
“Washington incentivized states to adopt them. That was wrong and we should be vigilant to ensure that that never happens again,” Bill Bennett, President Reagan’s former Secretary of Education, says. “But these sound academic standards are worth fighting for. Let’s go back to the original, conservative understanding of Common Core.”
This is what New Hampshire primary voters will hear over the next week. The New Hampshire Journal has learned that the Collaborative for Student Success has bought radio time all across New Hampshire in support of the Common Core standards. In the ad, Bill Bennett, Secretary of Education under former President Ronald Reagan, makes the case for Common Core standards in the ad by targeting conservative voters in the first-in-the-nation state with a pitch from the Right.
Common Core is still an emerging subject line on the political stump here in New Hampshire, and Common Core supporters are not backing down from supporting it with this new ad buy. The Collaborative for Student Success is not releasing the exact dollar amount of the radio buy, but it is sufficiently large to ensure it is heard by New Hampshire citizens.
The radio ad will run statewide in New Hampshire for at least one week. The ad is the first of what we expect will be a longer, more sustained effort to clearly define what the Common Core State Standards are, and to make the case that these Standards are critically important for preparing kids for success in college and career. This effort began in Iowa, and is expanding now to New Hampshire.
Over the coming months, an enormous amount of national media attention will be paid to select states such as Iowa, New Hampshire and South Carolina, among others.
The Collaborative for Student Success was formed in 2013 to provide support for teachers, administrators, parents and others in the states working to implement the Common Core Standards. It is funded by eight family foundations with a long history of involvement in educational issues: The Broad Foundation, Carnegie Corporation of New York, Bill and Melinda Gates Foundation, Helios Foundation, The Leona M. and Harry B. Helmsley Charitable Trust, The William and Flora Hewlett Foundation, Lumina Foundation, Charles and Lynn Schusterman Family Foundation.